Commercial & Studio Photography
Studio Photography:
When absolute control of lighting conditions is desired, Studio Photography is the route we take. This enables us to best control the areas that require highlighting as well as the areas that need to remain shaded.
Furthermore, in the studio environment we can choose the light temperature that suites the subject — sunlight, incandescent light, fluorescent light and so on.
On-Location Photography:
In On-Location Photography, the goal is to perfectly balance the environment's exiting lighting conditions with the added artificial lighting to properly accentuate the venue. Further considerations have to be taken with outdoor photography where the lighting continuously changes as the sun and clouds shift.
Additionally, with indoor location photo shoots the challenge is to capture the spirit of the space being photographed without introducing perspective distortions.
Event Photography:
With Event Photography we focus on two critical points; capturing the events activities and maintaining a low profile.
The nature of any organization's event activities is such that there are no do-overs. It is highly important for us to have full situational awareness so that everything and everyone is photographed. At the same time, we make an effort to blend-in so not to be a distraction. After all, the focus should be on the event and its VIPs.
Some more examples of our favorite photoshoot projects
Back to topmoxie premiums™ Photo Shoot:
For the moxie premiums Holiday Party Invitation, we headed to Time Square in New York City for an on-location nighttime shoot.
Nighttime photo shoots are particularly complex and require the correct combination of types of lighting to achieve the right results. This is critical when both the subject and the backgroud need to be properly exposed.
Incidentally, it is always interesting dealing with New York crowds during a photo session.
Rémy Martin® Photo Shoot:
For the Rémy Red photo shoot the intent was to create a collage of images that depicted a party feel. These festivities comprised of a collection of young adults of various ethnicities and orientations.
The objective of the project was the creation of a collage of images for for the production of print, restaurant and New York City Subway advertising.
Np2® Nail Polish Photoshot:
For Np2 the photo shoot the objective was threefold — the photos had to be used in the Np2 Online Store, within their printed catalogs, and for print media. At the same time, these images had to poses colors that are as close as possible to the actual nail polish colors.
Photographing nail polish within clear glass bottles is particularly difficult due to the way these two materials reflect and refract light.
